Search Engine Optimisation

SEO for your website

Search Engine Optimisation is a term used to describe how web services such as Google and Microsoft interpret your company website. Algorithms and programs crawl through the data on your website and evaluate that data based on how important and clear the information is.

Wizard using arcane computer
Wizard using arcane computer
Bright living room with modern inventory
Bright living room with modern inventory

Onsite Content - This is the raw information you present in the website, about you, your services and your products. It is evaluated on the clarity of the information, how it is presented, and the unique value of the information, how visitors react to what you have told them.

Bright living room with modern inventory
Bright living room with modern inventory

Technical SEO - This is more about the code on the website than the raw data. Web pages have markup tags and snippets of code that tells the algorithm what categories your raw data fall into, if a number on the page is a phone number, for example. This has to be correct or the algorithm will make assumptions about the page content that might not be the best interpretation.

Bright living room with modern inventory
Bright living room with modern inventory

Offsite SEO - The information stored on other websites and web services also help your SEO. Making sure your LinkedIn page is linked to your website reassures the algorithm that your website is legitimate and maintained. Updating your Google Business Profile regularly and making sure the website and profile match.