Search Engine Optimisation

SEO for your website

Search Engine Optimisation is a term used to describe how web services such as Google and Microsoft interpret your company website. Algorithms and programs crawl through the data on your website and evaluate that data based on how important and clear the information is.

Wizard using arcane computer
Wizard using arcane computer

Onsite Content - This is the raw information you present in the website, about you, your services and your products. It is evaluated on the clarity of the information, how it is presented, and the unique value of the information, how visitors react to what you have told them.

Technical SEO - This is more about the code on the website than the raw data. Web pages can be slow to load, especially if Javascript or plugins have been used. The faster the page loads, the better. We can look behind the scenes to see how to get your page Search Engine Ready.

Offsite SEO - The information stored on other websites and web services also help your SEO. Making sure your LinkedIn page is linked to your website reassures the algorithm that your website is legitimate and maintained. Updating your Google Business Profile regularly and making sure the website and profile match.